Complex research for simple decisions
We examine even the smallest details to ensure you see the full picture, making it easy to make the best decisions!
We examine even the smallest details to ensure you see the full picture, making it easy to make the best decisions!
USP Consult is an independent, local, full-service market research agency that assists its partners from planning research to developing recommendations that directly support business decisions, or even driving workshops that turn the results into tangible actions. Our team designs and executes every project as if it were the most important one – because we know it really is for our clients.
For us, the complexity of a research project is valuable, as we are convinced that the sum of the smallest details ensures the full picture, which leads to truly well-founded business decisions: the essence of market research is not in the statistics, but in their informed use to serve business goals.
Accordingly, with more than 25 years of experience in various fields of market research, and a toolkit based on the latest methodological models and analytical frameworks, we strive in every project to provide not just data, nor even just answers, but new business perspectives for our partners.
